Bay Lakes Information Systems and SnapShot Announce New Partnership for Property Managers

By Greg Swain
Published on October 12th, 2016

Free cloud-based data aggregator and analytics tool aids hotels in operational strategies

For Immediate Release

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STURGEON BAY, WI and BERLIN — Bay Lakes Information Systems and SnapShot today are proud to announce a new partnership that will aid hotels and other vacation properties in their operational strategies through a free cloud-based data aggregator and analytics tool.

Bay Lakes is SnapShot’s first property management system partner to go live in the United States following a successful launch in Europe since February 2016, which has seen over 1800 hotels to date sign up for the solution.

The partnership allows users of Lodgical Solution, Bay Lakes’ flagship property management system, to add SnapShot Analytics, SnapShot’s cloud-based data aggregator and analytics tool, at no additional cost. Lodgical Solution users include hotels, hotel condominiums, vacation rentals, timeshares, campgrounds and marinas across the United States and North America.

The partnership will be unveiled at a conference for Lodgical Solution users at 10:00 a.m. Central Time on Oct. 13 at Crossroads at Big Creek, 2041 Michigan St, Sturgeon Bay, WI, USA, 54235.

SnapShot Analytics aids hotels and other vacation properties in demand management, revenue management, marketing, and operational strategies. It presents a comprehensive overview of a specific hotel’s data on a powerful yet intuitive dashboard.

“Access to SnapShot Analytics offers innovative and visual new ways for property management teams to unlock actionable insights into their performance,” said David Turnbull, Co-Founder of SnapShot, who will unveil the dashboard to Lodigical Solution users at this week’s conference.

SnapShot Analytics aggregates data from various sources like the property’s property management system, pricing and benchmarking data, TripAdvisor, Google Analytics, and social media, all within the same platform. Lodgical Solution users who add SnapShot Analytics will be able to view and share data about their property, in a new, easy-to-use format within the SnapShot Analytics dashboard.

“Property managers use occupancy and revenue data every day to make decisions about their properties,” said Greg Swain, the founder and president of Bay Lakes Information Systems. “This partnership unlocks that data and allows managers to view key information at a glance, rather than digging through spreadsheets.”

About Bay Lakes Information Systems

Bay Lakes Information Systems is an industry leader in providing property management software built by the people who use it. Founded in 1984, Bay Lakes has a long history of working closely with property managers and incorporating their suggestions to create better software. Bay Lakes’ products include the Lodgical Solution property management software, software packages for point of sale, payment processing and room tax filing, and the InnLine visitor information portal. Bay Lakes’ clients include hotels, hotel condominiums, vacation rentals, timeshares, campgrounds and marinas across the United States and North America. For more information, visit baylakesis.com or call 920.746.0606.

About SnapShot

SnapShot is a hotel data and analytics company that makes it easy for hotels to access and analyze data. SnapShot Analytics, the company’s flagship product, is a free cloud-based data aggregator and analytics tool that aids hotels in demand management, revenue management, marketing, and operational strategies. For more information, visit snapshot.travel or call +49 30 217 82 800.

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